Fresh, local, culturally appropriate food. (Really.)

Tell us what you need, the quality you expect, and the price you want to pay. We match you with vetted local farms and handle the delivery from there.

No more chasing distributors. No more settling for substitutes. Just the food your community actually eats, when you need it.

Producing instead? Apply as a producer · Already on Rootify? Sign in

Producers vetted for food safety

Refrigerated delivery, end to end

Escrow-backed, pay on confirmation

Rated, batch-traceable trading

For buyers

Stop Hunting. Start Sourcing.

Juggling a handful of importers and distributors just to get your staples eats up your time and your margins. With Rootify, the foods your menu depends on are grown closer to home.

One Platform for All Your Produce

Order from the whole network of local farms in one place, any day, any time.

Trade on Your Terms

You set the price you'll pay and producers set theirs. When they line up, you've got a match.

Sourcing at the Speed of a Click

Getting specialty produce shouldn't take a week of phone calls. Place your order in minutes.

Supply That Keeps Up

Tell us what you need and farmers know what to grow, so your supply keeps pace with you.

Sourcing Reimagined

The old way of sourcing is slow and full of middlemen. Rootify connects you straight to local farms, holds your payment safely in escrow, and shows you what's actually available, so there's far less guesswork.

The Rootify path

On-demand, done online

  1. 1

    Apply Once

    Fill out a five-minute profile. We verify your business within three business days.

  2. 2

    Make a Request

    Tell us what you want, how much, and the price you'll pay. Any day, any time.

  3. 3

    Instant Matches

    We connect your order to vetted producers right away.

  4. 4

    Secure Fulfilment

    Your payment sits in escrow and only goes out once you confirm the delivery.

The traditional path

Weeks of chasing, limited control.

  1. 1

    Cold-Calling Distributors

    Endless voicemails, callbacks, and waiting days for a price list.

  2. 2

    The Chase for Availability

    You never quite know what's in stock, and quality changes week to week.

  3. 3

    Messy Deliveries

    Scattered drop-offs and last-minute pickups that burn time and fuel.

  4. 4

    The “Hope” Strategy

    No way to trace what went wrong, and little you can do when an order misses the mark.

Supply Visibility

See what's growing across the whole local network in one place. Know what's ready now and what's coming soon, so you can plan your menu around it.

We used to call four distributors a week chasing ugu. Now it's one order whenever we run low and a refrigerated drop at the door.
SSankofa Kitchen · Edmonton pilot buyer
For producers

Predictable Demand. Less Risk.

Growing heritage and specialty crops shouldn't be a gamble. We bring you real orders from real buyers, so you can plant knowing it's already sold instead of guessing what the market wants.

  • You set the terms. Tell us what you can grow and the price you want, firm or open to offers.
  • Simple pricing. Set your price and let buyers meet it. No endless back-and-forth.
  • Guaranteed payouts. Your payment waits in escrow and lands the moment the buyer confirms the delivery.
I declare what I can grow and Rootify finds the buyers. The crates are gone as fast as I can pick them.
AAkoma Farms · Leduc · pilot producer, reliability 0.96

Plant with Certainty

Stop guessing, start growing. Rootify shows you what buyers are asking for and when, so you can plan your planting around real orders and take some of the risk out of the season.

How Rootify helps

Built to Save You Time

Rootify is more than a list of farms. It learns from every order to match you faster, keeps an eye on what's available, and answers your questions along the way, so your supply stays steady through the season.

Smart Matching

No endless browsing. We connect your order to the farms that can fill it, fast.

AI Assistant

Need a hand finding something or checking what's in stock? Ask the assistant and get a straight answer.

A Clear Market Picture

Buyers see what's growing nearby. Producers see what people are buying. Everyone gets the full picture.

Reliability you can check

Our Commitment to Consistency

We hold ourselves to clear targets and show how we're doing against them. These are the numbers we track for every buyer and producer on Rootify.

≥ 60%

Buyer repeat rate

Buyers ordering again within the same month

≥ 80%

Network fulfilment

How much of the promised volume actually gets delivered

≥ 85%

Delivery acceptance

Deliveries accepted without a single quality flag

≥ 90%

Quality approval

Produce that matches what the buyer ordered

Questions about sourcing? We've got you.

Have a question we didn't answer?

We're happy to help. Drop us a note and we'll get back to you.

hello@rootifyhq.ca

Rootify is a marketplace that connects food businesses directly with local farmers who grow the cultural staples they need. Instead of relying on long import chains, buyers say what they want and farmers grow to meet it, which keeps costs, waste, and uncertainty down and makes the food easier to get.

Join the Rootify Network

A simpler, more reliable way to buy and sell local produce. Come see how it works.